December 5, 2007

K-Mart and Sears Offend Christians By Trying To Avoid Offending Other Religions

K-Mart and Sears have intentionally renamed “Christmas trees” to “holiday trees” or simply “trees” in its advertising. K-Mart is owned by Sears Holding Corporation. 

A Liberty Counsel supporter asked K-Mart for an explanation of the company’s disregard for Christmas. Vincent V., a representative from Sears Holding Corporation, responded:

The reason for our use of holiday tree is due to the [sic] Sears Holding is a very diverse company, we do not want to offend any of our associates, but also our valued customers. We decided to call them holiday trees because even if Christians are the only religion that uses a Christmas tree we still do not want complaints from other customers of different religions complaining about our use of Christmas.

What? Christmas is a federal holiday. Green, pointed, prickly trees we decorate in December are called “Christmas trees” all around the world. In the process of trying to be “diverse” and to allegedly not offend their associates or customers, Sears and K-Mart have offended their largest customer base – Christians and others who celebrate Christmas. Even the minority who do not celebrate Christmas are not offended by its celebration by others. However, Sears and K-Mart have offended their customers. Those stores are not the only choices consumers have this Christmas. In 2005, Sears received so much pressure from consumers in the midst of the Christmas shopping season that it reprinted its ads to include Christmas and rushed “Merry Christmas” signs to all of its retail outlets. Apparently, the disease of political correctness has once again infected Sears and K-Mart.

Mathew D. Staver, Founder of Liberty Counsel and Dean of Liberty University School of Law, commented: “It borders on the absurd to remove the word ‘Christmas’ from a ‘Christmas tree.’ Sears and K-Mart have offended their customer base by thinking they can profit from Christmas while pretending it does not exist. The best thing for consumers to do this Christmas season is to act as if Sears and K-Mart do not exist and instead patronize their competitors.”

The Sears Holding Corporation telephone number is 847-286-2500. President and CEO Aylwin Lewis should know that his “holiday trees” are offensive to shoppers who celebrate Christmas.

For more information about Liberty Counsel’s Friend or Foe Christmas Campaign and the “Naughty & Nice” list of retailers, visit www.LC.org or call 1-800-671-1776. 

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