77kids – An American Eagle Outfitters, Inc. brand. Web site: home page and “Christmas” search produced 0 items. 77kids has been “Naughty” since 2009 because the subsidiaries of the American Eagle brand entices “Christmas” shoppers through use of the sights, sounds and symbols of “Christmas” yet offends the American majority Christian population  by using winter scenes that dominate their advertising. 77kids web site is purged of all things “Christmas.” Contact page.

   Abercrombie & Fitch – “Web site: home page and “Christmas” search produced 0 items. “Christmas” also missing from 2012 commercial or other advertisements. Contact Abercrombie & Fitch to politely explain why your Christmas dollars are spent at competitors who embrace “Christmas.”
 

   aerie – An American Eagle Outfitters, Inc. brand. Web site: “Merry Aerie Gifts” on home page donned with young models in very, very skimpy lingerie. “aerie Wishlist.” Call aerie at 888  232  4535 or email.
 

   American Eagle Outfitters, Inc. – Naughty for five years over egregious disregard for “Christmas.” Web site: company profits off colors, sights, sounds and symbols of “Christmas” yet remains exclusive of “Christmas.” Search yielded no “Christmas” items. Entire site purged of “Christmas” references. Very “Christmas” unfriendly. Call American Eagle at 888  232  4535 or email American Eagle to express your displeasure over the company’s lack of inclusiveness.

   Athleta – A Gap, Inc. brand. Web site: winter clothing theme that does not mention “Christmas.” Search yielded no “Christmas” items. Company does not promote “Christmas” in stores or other advertisements. Call Athleta at 877  328  4538 or email custserv@athleta.com to encourage the organization to return “Christmas” back into the “Christmas” Season.
 

   Banana Republic – A Gap, Inc. brand. Web site: use of “Christmas” colors, sounds and symbols but total exclusion of “Christmas.” Company purged the word “Christmas” in stores or other advertisements. Call Banana Republic at 888  277  8953 or email  Banana Republic to express your concern over the lack of “Christmas” during this “Christmas” Season.

   EB Games powered by GameStop – Web site: “Christmas” is silent and neglected on home page as well as throughout the site. A “Christmas” search revealed only twelve manufacturer-labeled “Christmas” products and five of those items associate the words nightmare and killing floor in their titles. Contact page.

   Gap – Web site: Naughty for seven years over flagrant disregard of “Christmas.” “Christmas” Search revealed no items. Company purged “Christmas” from stores, commercials or other advertisements. Call 800  427  7895 or email Gap to politely explain why your “Christmas” dollars are spent at competitors who embrace “Christmas.

   Garmin – Web site: “Christmas” search revealed 533 links to dated company blog posts on prior years’ advertisements for cash and car promotions. “Christmas” neglected throughout site. Contact Garmin to express your disappointment over the company’s non-acknowledgement of “Christmas.”

   J. Crew Outfitters – Web site: 101 Gift Ideas on home page without mention of “Christmas” anywhere. Company does, however, use “Christmas” gold, green and red colors to attract and profit from “Christmas” shoppers but does not promote Christmas.” Contact J Crew  to let them know that consumers buy their products during the “Christmas” Season specifically for “Christmas” gifts.

   Old Navy – A Gap, Inc. brand. Web site: Hello, holidays pop up window on home page but company does not promote “Christmas” in stores or in other advertisements. Consumer Report: Old Navy Customer Service response to a customer complaint “ ...  As a global retailer serving a diverse customer base, we strive to appeal to a broad cross-section of consumers – and in a way that is respectful of a variety of traditions and faiths. However, we recognize and appreciate that consumers have differing views on the subject.” Call 800  653  6289 or email Old Navy to educate the organization that its marketing practices exclude the majority of American consumers as revealed by a November 2011 Gallup poll that yielded 95% of consumers celebrate “Christmas.” Consumers do not buy gifts for the Winter Solstice and other secular non-national holidays but, instead, buy gifts for the “Christmas Season” as an imitation of the ultimate gift Christ gave upon humanity’s very first “Christmas.”

   Piperlime – A Gap, Inc. brand. Web site: Season’s Treatings link and Shop Holiday Obsessions on home page but “Christmas” could not be found anywhere on Piperlime’s site. Search redirected to non-Seasonal products.  Call 877  747  3754 or email Piperlime.
 

   Polo Ralph Lauren & Ralph Lauren – Web site: Holiday 2012 on international and Bright Holiday 2012 on U.S. home page. “Christmas” Search redirected to holiday search. No mention of “Christmas” anywhere on site. Organization profits off “Christmas” colors and symbols but omits actual references to “Christmas.” Email Ralph Lauren.

   RadioShack aka “The Shack^®” – Web site: electronic and audio “Bible” and reference book. “Christmas” Search redirected to I Got Gifts Galore hot weekly savings. Christmas” literally purged on site, printed and circular ads. Webcast: the word holiday only with no allusion to “Christmas.” Call 800  843  7422 or email Customer Care to encourage RadioShack to market more “Christmas” items and celebrate the “Christmas” Season.

 Tractor Supply Company – Web site: no mention of “Christmas.” Happy Holidays gift card. Email Tractor Supply to remind the company consumer purchases are gifts for the “Christmas” Season, not secular holidays.

  AC Moore Arts & Crafts – Upgrade success story when AC Moore promoted from 1 Santa to 2! Web site: September “Christmas” search revealed 818 “Christmas–”labeled crafts such as Bibles, Advent calendars, candles and other products, Nativity quilt sets, cross-stitch designs and stockings. “Quilt A New Christmas,” “Sweet Nothings For Christmas” cross-stitch designs and “Whimsical Christmas Snowglobe” stickers. Also featured were “Christmas tree” bulbs, skirts and card toppers. “Christmas” books” included “12 Days Of Christmas” and “Christmas recipes” such as “Gooseberry Patch Christmas Book 12.” Printed Ad as early as October 28th – November 3rd revealed multiple pages of “Christmas” items such as “ ... Christmas Calendars,” “ ... Christmas Cards,” “Christmas Containers,” “Christmas Ribbons,” “Christmas Ornaments” and more.  Contact AC Moore to let them know you appreciate their Christian products.

  - Amazon - Web site: “Advent,” “Biblical” and “Nativity” items for sale; however, Amazon is a draw between use of holiday and “Christmas.” “Your Holiday Headquarters,” “Christmas Corner” and “Top Holiday Deals” listed twice on home page. Both “Top Holiday Deals” links populated to 25 holiday and 4 “Christmas” matches. “Christmas Corner” link yielded 40 holiday and 35 “Christmas” links such as “ ... holiday and Christmas gifts ....,” “ ... after-Christmas sales” and “Christmas Corner” link that revealed “Holiday Headquarters,” “Browse Christmas Corner,” “Christmas Trees,” “Christmas Lights,” “Christmas Blue-ray,” “Christmas DVDs,” “Christmas Story Village,” “Christmas Wreath,” “Christmas Outdoor Nativity Set,” “Christmas Ribbon,” “Christmas Cookies,” “Christmas 101,” “Christmas forum,” “Christmas movies,” “Little People Christmas Story” and “ ... Christmas Day.” Consumer Report: “No Customer Support telephone number. Amazon is overwhelmingly difficult to contact and does not always respond in a polite or timely manner. Consumer must sign in or create an account just to access online technical support.” Contact us page at Amazon.com. Contact us page at Amazon Web Services.

  Belk – Web site: Elegant Embroidered Keepsake Bible, Bible cover and other Bible accessories, Advent calendar, Nativity ornaments and Nativity sets. Belk’s appears to maintain the kind Spirit of the “Christmas Season” when a “Christmas” Search revealed 554 “Christmas” items in early September and 1,821 in late October in 14 “Christmas” categories. Examples include “Merry Christmas Y’all Cookie Platter” and “Christmas” dinnerware sets. Also featured were “Christmas” ornaments, “Christmas” card holders, “Christmas” albums and children’s “Christmas” clothing such as a “Christmas Tree Corduroy Jumper” and “Let I Snow Tee and Fleece Pant” lounge pajamas. “oh Christmas tree” gift card. Printed ad: “ ... wants for Christmas,” “ ... their Christmas wishes,” “Your Christmas Company,” “Christmas patterns,” “ ... Christmas wishes come true,” “ ... Christmas morning,” “12 Days of Christmas” and “belk.com/Christmas.” Contacts: in-store & online experiences.

  Best Buy – “Nice” upgrade from 1 Santa to 2 because new Biblical products include various versions of electronic children’s to adult Bibles, DVDs and accessories.  Advent supplies include the Advent musical group’s “Advent to Ephesus” and other Advent items such as “Jubilee Edition Musical Advent Calendar.” Seasonal merchandise also includes the Nativity and birth of Jesus DVDs and music. Web site in September populated 2,353 “Christmas” products in all categories including “Christmas” music, “Christmas” sheet music, “Christmas” movies and TV shows, “Christmas” video games and “Christmas” board games. In-store manager confirmed employees greet and respond with “Merry Christmas.” Consumers may contact Best Buy to express appreciation for their “Christmas” themes.

     Bronner’s CHRISTmas WONDERLAND – Web site home page: over 20 “Christmas” references such as “Welcome to Bronner’s CHRISTmas Wonderland,” “Christmas Ornaments,” “Christmas Lights,” “Christmas decorations,” “Christmas Stockings and Hangers,” “Nativity Scenes,” “Christmas Trees and Accessories,” “Advent Calendars and Wreaths,” “For Christmas Delivery,” “Christmas Season,” “Christmas Store,” “ ... and spirit of Christmas,” “Just Like Christmas Morning,” “Christmas cards” and “ ... Christmas is the main focus at Bronner’s.” “The World’s Largest CHRISTmas Store” and “Enjoy CHRISTmas all Year.” Also, “If you love the joy and excitement of the CHRISTmas season, then enjoy those special feelings all year long at Bronner’s CHRISTmas Wonderland! The sights, sounds, and spirit of CHRISTmas completely surround you ... overflowing with 50,000 trims and gifts.” “Nativity Scenes” and “CHRISTmas” everywhere on site! Street sign called “25 Christmas Lane.” On site life size nativity and “Silent Night Memorial Chapel.” “Even the chancel area of Bronner’s chapel replicates the original chapel in Oberndorf near Salzburg, Austria.” Consumer Report: Bronner’s “ha[s] an actual chapel, which is a replica from one in Germany, on their grounds. They don’t just celebrate Christmas once a year; they celebrate it in their store, and in their hearts everyday.” Email customerservice@bronner.com to express your appreciation to Wayne Bronner for his organization’s love of Christ.

   Cabela’s – Web site: “Christmas Gift Shop” link on home page. “Christmas” search as early as September yielded cute “Bearfoots Nativity,” “Outdoor Holly Christmas Sign” and “Deer Hunter Nutcracker.” Corporate office confirmed that Cabela’s management makes intentional effort and is very conscious in marketing decisions to use the word “Christmas” because “Christmas is what it [the Season] is all about.” Also, “Christmas very definitely resonates with [Cabela’s] customers more than the term holiday.” Printed catalog 1: Front cover font of “Cabela’s 2012 Christmas Catalog” alludes to the ‘t’ in “Christmas” as symbolic of Jesus’ cross.” Printed catalog 2: Front Cover of “Cabela’s 2012 Christmas Gifts Catalog.” Numerous “Christmas” references throughout web site and both catalogs. “Merry Christmas” gift cards. Printed ad: “Your Christmas Gift Outfitter!” Consumer report: “Cabela’s reputation is that of a “Christ-centered” organization.” Contact email.


Christmasplace.com – Web site home page: Over 29 “Christmas” references such as “The South’s Largest Christmas Store” site wide banner, “Christmas Place,” “Christmas Floral,” “Christmas Lights,” “Blue Christmas Theme,” “Christmas Music,” “Christmas Ornaments,” “Christmas Stockings,” “The Christmas Theme,” “Christmas Trees” and “Christmas Villages” links that populate to more “Christmas” items such as the “Nativity Prayer Box,” “Nativity Music Box,” “Nativity Snow Globe,” “Fontanini Nativity” sets, “A Christmas Story,” “Christmas in the City,” “Mickey’s Christmas Village” and more. View “The Incredible Christmas Place” television ad. Singing Santa sings “Thank God for Kids” with lyrics “ ... so when you get down on your knees tonight and you thank the Lord for His guiding light ....” Handmade personalized “Christmas” and premade “Thank You Jesus” ornaments. Consumers can shop, eat and lodge at “The Inn at Christmas Place” located at “119 Christmas Tree Lane.” Email santa@christmasplace.com or contact page.

 ComputerGear.com aka Computer Gear & More – Web site: “Christmas” search yielded 13 references to “Christmas” such as “Yule have a Merry Christmas ...,” and “fun LED Christmas Tree ....” “Christmas” shipping schedule includes “Since ‘Christmas’ and New Year's are on Tuesdays this year, we will be closing early Monday Dec 24th and Monday Dec 31st to let our employees be with their families.” “Christmas” not mentioned as frequently as last year and mentioned even less than during the 2010 “Christmas” Season. Email Computer Gear to encourage them to embrace the “Christmas” Season.”

Cracker Barrel – Web site: “Christmas Collections” section with “Acrylic Nativity ....,” “Nativity” ornament, “Christmas Sweets Express Tree Train,” “Acrylic Angel Light,” “Glitter Christmas Tree” and “Christmas Cone Angel.” “ ... Christmas spirit ....” Other “Christmas” items such as “Christmas Tote Bag” and “Peace Christmas Ornament.” In-store: “Christmas is Seasonal focus of sales with “Christmas” trees decorated by early September. Retail products include “Christmas Tea” and stand-alone displays of “Celebrate the Savior,” “Jesus is the Best Gift of All” and “Find Joy in Jesus” mug and plate sets. Religious and secular “Christmas” carols play in restaurants and stores. Employees greet patrons with “Merry Christmas.” Consumer Report: “Cracker Barrel restaurants and stores bring back memories of days-gone-by with remembrance that Christ is the focal point of the Season, not modern-day holiday inventions.” General feedback.
 

CVS pharmacy – 2011Naughty & Nice success story! Web site: “Visit Destination Christmas” link and “Destination Christmas” icon on home page. Contact CVS to let them know you appreciate their support but would like to see more “Christmas” and less holiday advertising.

Dick's Sporting Goods – Christmas 2012 Gift Guide” site wide banner that donned the top of Dick’s home page in early November has been replaced by “Christmas Gift Guide” link at top left and “Christmas 2012 Gift Guide” icon on bottom right of home page. Contact Dick’s to encourage the organization to include Christ in their “Christmas” Seasonal marketing plan.
 

Dillard’s – Web site: “Christmas Card Gift Guide” and “Christmas” link on home page populates to “Christmas Gift Guide 2012” catalog. Early “Christmas” Search in October yielded items including “Mr. Christmas Animated Advent Calendar,” “Christmas Tree Advent Calendar,” “Santa’s Sleigh Advent Calendar,” “Three Wise Men Nativity Scene Ornament” and “Holy Reflections Nativity Ornament,” “Nativity Musical,” “Nativity,” “Christmas” clothing, “Christmas” shampoo and body products, “Christmas” dinnerware and “Christmas” jewelry. Online 2:22 webcast “Six Steps for Decorating a Perfect Tree” ends with “Merry Christmas From Your Friends at Dillard’s.” Contact page.
 

Disney.com – Web site: “Christmas” missing from home page in mid-December in lieu of “The Nightmare Before Christmas” on same page in early November. “Christmas” Search revealed 690 items that included “ ... Its Christmas,” “Christmas Tree Trouble,” “One Magic Christmas,” “The Muppet Christmas Carol,” “I’ll Be Home for Christmas” and “A Christmas Carol Train Tour.” Contact Guest Services to let them know you appreciate their early promotion of “Christmas” but would like to see more of “Christmas” in their online, television and print advertising.

Dollar General – Web site: “Make Your Christmas Merry and Bright” theme on home page and printed advertisements. “Christmas” and “Create a Christmas Wonderland” in holiday section. Printed Ad December 9 – 15 2012: “Boxed Christmas Cards,” “Christmas Wall Art,” “Christmas Basket” or “Christmas Countdown Plaque.” Printed Ad November 5 – 26, 2012: “Merry Christmas,” “Christmas Decorative ....,” “Christmas Oven ....” “Christmas Stoneware ....,” “Mini Christmas Lights” and “Christmas Floral.” Contact Customer Support.

  eBay – Web site: eBay entity does not post text related to “Christmas” on home page or other eBay-specific web pages. In contrast to the organization’s own silence on “Christmas,” specific searches by vendors and consumers populated “Christmas” items such as “Advent” calendars, “Advent” music, “ ... Christmas Countdown ....” “Advent” figurines, “Nativity” calendars, “Advent” trees, Advent” candle holder, “1910 The Bible and Its Story,” “King James Holy Bible Large Print,” “1880’s Illustrated Parallel Bible,” “Bible” commentaries, antique “Bibles,” “Scofield Bible,” miniature “Bibles,” “Bible” accessories, “Nativity” sets, “Nativity” figurines, “Nativity” accessories, “Christmas” DVDs, “Christmas” CDs, “Christmas” clothing, “Christmas” shoes, “Christmas” bath mats, “Christmas” jewelry, “Christmas” lights, “Christmas” kitchen wares, “Christmas” figurines, “Christmas” wall hangings and “Christmas” elves. Customer Support page. “Contact eBay” tab allows guest signin but only concentrates on  “Buying,” “Selling” and “Account.”

 Eddie Bauer – Web site: “We’ll Get It There by Christmas ....” pop up window on home page. “ ... Advent Calendar.” “Christmas” Search returned 33 holiday items but none labeled “Christmas.” Contact Eddie Bauer to let them know “Christmas” is a Season and not just one of numerous secular non-gifting holidays.

Frontgate^® – Web site: “Invite the Season In” on home page in early October linking to sub-sections “Christmas Trees,” “Religious Décor” and “Angels” that populated “ ... Renaissance Angel,” “Gloria Angel Figure” and “Three Piece ... Wisemen.” “Nativities” include “Come All Ye Faithful,” “Pyramid Nativity,” “... Holy Night Nativity Set,” “ ... Shepherd ... Nativity Set” and “Venetian Nativity Set.” Outdoor Nativity features “Bethlehem Star,” “Lighted Christmas Star,” “Joseph, Mary and Jesus Display” and so much more! Contact page.

Hallmark – Web site: “One-of-a-kind Christmas cards,” “Shop All Christmas,” “ ... Christmas Wishes” and “Shop Personalized Christmas Cards” on home page that populates to “Christmas A Season filled with joy,” “The Joys of Christmas ....,” “Jingle and Bells Christmas ....” and “Christmas favorites.” Keepsake Ornament Debut on home page back early October. “Christmas Get ready for the jolly holiday” section embraces annual “Christmas Favorites” such as “Countdown to Christmas” and “Christmas Pageant” Keepsake Ornaments, “Christmas books,” “Christmas Gifts,” “Christmas e-Cards,” “Christmas plates” and “Christmas Greeting Cards” sub-sections. In-store: “Christmas” “Hallmark Keepsake Dreambook 2012” includes “Father Christmas,” “ ... new ways to COUNT DOWN to Christmas,” “Nativity Story,” “Countdown to Jesus’ Birthday,” “The Christmas Star Storybook and Ornament Set, “Christmas Window 2012,” “Christmas Wisecracker” and more! Some managers focus on “Christ” as the true meaning of the “Christmas” Season. Contact Consumer Care

  Hobby Lobby Stores, Inc. – Online and print 2012 “Christmas” theme “What are you seeking? Seek and ye shall find” from Matthew 2:2 “ ... Where is the one who has been born king of the Jews? We saw his star in the east and have come to worship him.” Full page ad in 400+ newspapers will be released “Christmas” day. Web site: “Christmas Seasonal” department includes rotating photographs of “Christmas Trees and Garlands,” “Christmas Wreaths and Wreath Kits,” “Christmas Ornaments,” “Christmas Ribbons,” “Christmas” Santa plush dolls and figurines and “Christmas” Candle Rings and Holders. Another printed ad: “All Christmas Party ...,” “All Christmas Décor,” “Christmas Trees,” “Christmas Crafts,” “All Christmas Floral” and “Christmas Light Sets.” Site also offers shoppers the opportunity to accept Christ as their Savior and offers free Bibles.  Contact Hobby Lobby to let the organization know you appreciate its commitment to Christ and that it really understands the true meaning of the “Christmas Season.”

 jcpenney – Web site: “all they want for Christmas” in large letters front center of home page. “Advent” calendars, “Bible Bracelet Charm,” “Nativity Scenes,” “Nativity Figurines,” “Nativity Snow Globes,” “Christmas Nutcracker,” “Christmas Trees,” “Christmas” clothing and “Christmas Stockings.” “Santa Christmas Stocking,” “Reindeer Christmas Collection” and “Christmas Music Box.” “Merry Christmas” gift card. Call “jcp” at 800  322  1189.

  Kmart – Web site: “Christmas & Gifts”  link on top left of home page as early as October. “Christmas” section includes “Christmas Shop,” “Free Shipping on Christmas Trees,” “Visit the Christmas Shop,” “Christmas Collectibles,” “Get Christmas Trees ... Early,” “all Christmas trees, lights & decor on sale,” “Advent” calendars, “Advent” CDs and “Advent” DVDs. “Bible” search revealed 245 items including “Bibles,” “Bible” games, “ ... “Bible” CDs, “Rock of Ages Bible Rocker,” “Bible” CDs and “Bible” DVDs. “Christmas” search yielded more than eight “Christmas” sections including “Christmas Trees,” “Christmas Lights,” “Christmas Ornaments,” “Christmas Outdoor Decorations,” “Christmas Indoor Decorations,” “Christmas Wreaths” and “Christmas Garland.” In-store: Some “Christmas” cards printed with Bible verses and real meaning of “Christmas.” “Holly Jolly Christmas” gift card. “Christmas” layaways began back in October! Feedback link

   Kohl’s – Web site: “the BIG Christmas sale” on home page. “Christmas” Search revealed 589 items such as “St. Nicholas ...,” “ ... Cross Décor,” “ ... “Bible Trivia Game,” “ ... Rock of Ages Bible Rocking Chair,” “Bible Charm,” “Advent” calendars, “Christmas” ornaments, “Christmas” candles, “Christmas” picture frames, “Christmas” snow globes, “Mermaid Christmas” and “Spread Christmas Joy.” Two Kohl’s “Merry Christmas” and one “¡Feliz Navidad!” gift cards. Two Television Commercials: “Big Christmas Sale.” Printed ad: “Christmas count down Sale” on front and back covers. Contact Kohl’s.


 Land’s End – Web site: “What are you waiting for ... Christmas?” and “Exclusive Christmas Stocking ...” on home page since early November. Catalog “Plus Size Collection:” “Delivery by Christmas.” Contact Land’s End to suggest the company replace occasional mentions of “Christmas” with a dominant theme of the “Christmas Season” in all venues of advertising.

   Lehman's – Web site:  “12 Days of Christmas,” “Deluxe Christmas Fruitcake” and “ ... Brighten Your Christmas” on home page. “Old Fashioned Christmas Celebration” also on home page links to “Amish Youth Group will be singing traditional [“Christmas”] hymns.” Lehman’s year-round “Christmas” spirit revealed an early August “Christmas” Search that yielded “A Cappella Christmas” music, Cordless Window Candles, “Old Fashioned Christmas Candies” and “Lucy’s Christmas Book.” Sub-category labeled “Christmas Treats.” Catalog 1: “Christmas 2012.” Catalog 2: “May your Christmas be sweet … with old-fashioned peanut brittle” prominently displayed on front cover. President Galen Lehman to consumers: “Wishing you a Merry Christmas and a Happy 2013.” Contact email.

    Lifeway – Web site: all “Christmas” references on home page – “Ordering for Christmas,” site wide banner, “Shop Christmas Catalog,” “Preparing for the Celebration of Christ’s Birth,” “Celebrate Advent,” webcast refers to “Advent” five times, “Christ” and “Messiah” over least eight times and “Christmas” at least 12 times. “Focus Your Mind on Christ,” “Prepare Your Heart for Christmas,” “ ... Gift Ideas for Christmas,” “Advent Devotionals,” “Christmas Plush Donations,” “ ... a child’s face this Christmas,” “LifeWay Christmas Plush Program,” “Giving Christmas Back to Jesus,” “ ... true meaning of Christmas,” “Christmas 2012 Jesus Messiah, the Lord of All” and “ ... meaning of Christmas to life for kids ....” LifeWay celebrates “Christmas” as early as August when an early Seasonal “Christmas” Search returned “Give the Gift of Jesus ....” and “I Believe: The Meaning of Christmas and the Baby Who Started It All.” “Positively Jesus Messiah, the Lord of All” and “Christmas at LifeWay 2012.” Sections include “Nativities ....,” “Christmas” ornaments, “Christmas” toys, “Christmas” kitchen aids, “Christmas Food,” “Christmas Books” and “Christmas Music.” Contact LifeWay to express your appreciation that, clearly, the company has an understanding that “Christmas” is the “Season of Reason” as well as the Real “Reason for the Season.”

 L.L. Bean – Web site:  “Get It There For Christmas,” “ ... or discover the Christmas spirit ....” and “This Christmas, discover gifts ....” on home page. “Merry Christmas” gift card. Catalog: “Christmas 2012,” “Shop Our Christmas Catalog” and “Christmas Favorites” on cover. “Discover the Christmas Spirit” on page 3, “ ... Woodland Christmas ...” and “ ... fragrance of Christmas ...” on page 8, “To ensure Christmas delivery ...” on page 9 and “Traditional New England Christmas on back cover. Contact L.L. Bean to express your appreciation of their acknowledgement of “Christmas” but explain that shoppers purchase products for the advent of the “Christmas Season” rather than other modern-day secular holidays.

 Lowe’s – Upgraded from no Santa to 1 Santa! Web site: four references to holiday and two mentions of “Christmas” on home page. “All I Want for Christmas Is .... ” and “ ...  installed before Christmas,” a few “Nativity” sets and figurines, “Christmas Tree Lights,” “ ... Christmas Musical ... Santa,” “Christmas Tree Stand” and “Christmas ... Carousel.” “Christmas” Search revealed “Christmas Eiffel Tower,” “Christmas Reindeer Stable,” “Christmas Tree Set,” “Christmas Grapevine Deer,” “Christmas Trees,” “Christmas Snowflake Pathway Markers” and many more “Christmas” labeled items. Contact Lowe’s online or in-store departments to encourage the organization to embrace more than the commercial meaning of “Christmas.”

Martha Stewart – Web site: “Countdown to Christmas,” “ ... Christmas Projects,” “ ... Christmas cookie,” “ ... ghosts of Christmas cards past ....” and “Into the Woods Christmas” links on home page. “Christmas” sections include “Christmas Crafts and Decorations” and “Our Easiest Christmas Projects.” Early October “Advent” search revealed “Advent Calendar” webcast, “Traditional Advent Calendar,” “Homemade Advent Calendar” and “Advent Ornaments.” “Christmas” search populated “Christmas Stockings,” “Gingerbread Nativity Crèche,” “Our Favorite Christmas Ideas,” “Christmas Cookies,” “Martha’s Christmas Songbook,” “Christmas Decorating Ideas,” “White Christmas ....” and “Christmas Stockings.” Contact Martha Stewart to commend her organization for its brand’s commitment to both the religious (advent) and secular celebration of “Christmas.”

  Menards – Web site: “Christmas” link on home page that populates to “Christmas Village,” “Christmas cheer” and “Christmas gift list.” Also. “ ... Bible Verses,” “Nativity” sets and figurines,” “Christmas Power,” “Accessories in Christmas ...,” “Christmas Items,” “Christmas Lights,” “Christmas Trees,” “Outdoor Christmas” and “Indoor Christmas.” Early November “Christmas” Search revealed “Christmas Décor Sale” and “ ... Savings on Christmas” in large letters at top of home page. Contact Menards to show your appreciation for their “Christmas” spirit!

 Michaels – Web site: “Need It by Christmas?” on home page with “ ... Christmas Tree Event” on same page since early November. “Jingle and Jolly Christmas” webcast, “Advent” calendars, “ ... Advent Tree,” “Advent Cookie Sheet ....” and “Bible Book Box.” “Christmas and Gifting” section includes “We Knit You a Merry Christmas,” “Christmas Crafts and Gifts,” “Christmas Ornament Projects,” “Christmas Crafting ...” and “Mollie Makes Christmas.” Contact Michael’s.

  Mrs. Fields Cookies – Web site: “Christmas Gifts” link on home page followed by “Christmas Gift Collection,” “Christmas list” and “Merry Christmas Bundle.” Contact Mrs. Field’s to encourage more promotion of “Christmas” and less use of the words holiday and winter.

  Neiman Marcus – 2012 Nice Success Story! Upgrade from 1 Santa to 2 Santa’s! Web site: “Advent” calendars, beautiful “King James Bible” and ornate “La Petite Bible,” “Nativity” sets, “Nativity” figurines and “Nativity” greeting cards. “Christmas Wreath,” “Christmas Cards,” “Christmas” baby clothes, “Christmas Pajamas,” “Christmas Stocking” and “Christmas” boxes. “the Christmas book” link at bottom of home page. “ ... Christmas book come to life” on page 3, “Make your Christmas shopping ....” on page 5, “12 Days of Christmas in America ...” ornaments and books on page 109, “ ... once beloved Christmas song” on page 110, “We Wish You a Merry Christmas” on page 113, “Dreaming of a Cool Christmas” on page 145 and “ ... Our 2012 Christmas Book” on page 167. Contact Neiman Marcus.

Sears – Web site: “Christmas” link on home page that populates to “Extra 10% off All Christmas,” “Christmas Shop” and “Christmas in the City” village display sections. Early October search revealed “Advent” CDs, “Advent” Calendars with “Bible verses, 68 different “Bibles,” “Nativity Christmas Snowglobe,” “Wooden Crèche,” “Nativity Ornaments,” “Fontanini Nativity Advent,” “Christmas Dinnerware,” “Christmas Décor,” “Christmas Train,” “Christmas Snow Village,” “Christmas” clothing, “Christmas Wish Book” and “Christmas Collectibles.” “Holly Jolly Christmas” gift card. Let Sears know how much you appreciate their focus on true “Christmas” products through the  Feedback page.

 Sprint – 2012 Success Story! Upgrade from “Naughty” to “Nice” list! Web site: “Get your gifts delivered in time for Christmas” pop up on home page. “Silent Night Holy Night” ringtones and ringback tones for sale. “Christmas” albums and tracks available that include “I Waited for the Lord” and “The Lord is My Shepherd” by the Cambridge King’s College Choir. Sprint offers other genuine “Christmas” carols and Biblical music such as Olivier Messiaen’s “The Celestial Banquet” and “Nativity of the Lord.” Contact Sprint to let them know their “Christmas” music is very much appreciated.

 Staples – 2012 Success Story! Upgrade from “Naughty” to “Nice” list! Web site: Staples Holiday Center link on home page populates to Welcome to Staples Holiday Center. Six “Nativity” items and “Christmas” Search produced 321 “Christmas”-named items, “Christmas” wreathes, “Christmas” trees, “Christmas” garland, “Christmas” cards, “Christmas” gift bags, “Christmas” stationery, “Christmas” candles, “Christmas” ribbon, “Christmas” holly, “Christmas” snow globes, “Christmas” stockings and “Star of Christmas.” Contact Staples to encourage the company to honor the “Christmas” Season and replace the word holiday with “Christmas.”

  Stein Gardens & Gifts – 2012 Success Story! Upgraded from 1 Santa to 2! Web site:” Christmas Wonderland,” and “New Christmas Looks” on top center of home page. “Christmas Open House,” “Christmas Trees,” “Lifelike Christmas Tree ...,” “Christmas Lights,” “Christmas Wreaths,” “Christmas Garland” and “Christmas Décor” links also located on home page. ““Christmas Window Plaques,” “Christmas Cactus,” “Upside Down Christmas Tree ....” and “Christmas” wall trees. Contact page.

Target – Web site: “Christmas” link at top of home page populates to eight “Christmas” sections including “Christmas Trees,” “all  Christmas décor,” “Christmas Ornaments,” “Christmas Indoor Decorations,” “Christmas Outdoor Decorations,” “Christmas Stockings and Holders,” etc. Early October populated numerous “Advent” Calendars, “Advent” CDs, “Advent” DVDs, “Advent” figurines, “Advent” books, numerous hard copy “Bibles,” electronic “Bibles,” “Bible” stories and other “Bible” books. “Nativity” sets, “Nativity” figurines, “Nativity Story,” “Nativity” music, “Nativity” books, “Nativity” DVDs. “Christmas Lights,” “Christmas Decorations,” “Christmas Ornaments,” “Christmas Trees” and “Christmas Cards.” Target’s Contact page.

T.J. Maxx – Neither “Naughty” nor “Nice.” Web site: token mentions of “Christmas” include “Christmas Saved ....” and two “Merry Christmas” gift cards on home page. Otherwise, “Christmas” is non-existent on T.J. Maxx website but, instead, the word holiday replaces “Christmas” with frequent holiday themes such as “Peek at Our Holiday Home Selection” and “Sparkle and Shine in Our Holiday Best.” Site does not have a Search engine to locate “Christmas” products. Contacting the company with feedback is difficult. When consumers click on store locations, only a map populates. YouTube and television commercials replace the “Christmas” Seasonal theme with a “gifting” theme. Consumer Report: “Seasonal T.J. Maxx quality does not match their pricing.” Email T.J. Maxx through their customer service page to remind them that consumers primarily buy gifts for “Christmas” instead of secular holidays.

ToysRUs – Web site: “View our Christmas Shipping Calendar” link on home page. “Christmas” Search revealed 684 items including “ ... Christmas Nano-Colors ....,” “Christmas Stocking,” “Barbie in a Christmas Carol” and “Barbie in the Nutcracker” DVDs. Early October “Christmas” Search yielded several “Advent” Calendars, “Bible” books, “Bible” cards, “Jesus” and other “Biblical” DVDs, “Bible” games, electronic “Christmas” games, electronic “Bibles,” “Bible Story Lights & Music Treasury,” “ ... Little People Nativity Set – A Little People Christmas,” “Christmas Ornaments,” Lego “Christmas” toys and “Noah’s Ark.” Contact ToysRUs or call 1 800 869 7787.

 Walgreens – Walgreens’ spokesperson, Tiffany Washington, stated in 2011 that “During the month of December, there will be greater use of ‘Christmas’ into our store and online. We completely agree that while others celebrate different holidays, we should use the word ‘Christmas’ to describe items we are selling for it. As Christmas draws closer, there will be plenty of messages in our store and online that say ‘Merry Christmas.’” 2012 Update: last year, Ms. Washington’s words did not come true; however, this “Christmas” Season, Walgreens labeled a few token articles as “Christmas” instead of holiday items. As a result of Walgreens’ nominal efforts to acknowledge “Christmas,” the pharmacy barely rates 1 Santa! Web site: “Bible Trivia Game,” tiny “Christmas” link,” “Christmas Cards,” “Christmas Trees,” “Christmas Story Leg Lamp,” “Christmas Snow Drape,” “Christmas Anytime” and “Christmas Dog Treat Gift Set.” Call Walgreens online at 800 925 4733 or Corporate.
 

WallBuilders – Bible verse from Matthew 1:21 on front cover of online and printed “Christmas Catalog 2012: ‘And she will bring forth a Son, and you shall call His name Jesus, for He will save His people from their sins.’” Other specific “Christmas” Bible verses embraced inside the Catalog are Isaiah 7:14, Luke 1:14, Luke 2:11, Isaiah 9:6, Luke 1:35 and Luke 2:14. “Find Christmas Sales ....” on back cover. WallBuilders also subtly communicated the Christmas spirit when a September web “Christmas” Search revealed 349 year-round articles including an 1877 quote by John Quincy Adams, “In the chain of human events, the birthday of the nation is indissolubly linked with the birthday of the Savior.” In addition, historical articles on “Christmas” include an “1844 Christmas Sermon” and “Christmas With The Presidents.” “Christmas” cards reveal Bible verses with the true meaning of “Christmas.” Contact WallBuilders to express your appreciation of their love for Christ.

  Walmart – Web site: “ ... for your best Christmas yet,” “Need it by “Christmas” and “Christmas Decoration” on home page. “Christmas Shop” link on left side of home page that populates to “Personalized Christmas Décor,” “All About Christmas” and over 19 more “Christmas” sections. “Bible” search revealed links to “Audio Bible,” “Bible Studies” “Children’s Bibles,” “Devotionals,” “King James Version,” “Large Print,” “New International Version,” “Study Bibles,” “Youth and Teen Bibles” and more! “Advent” search populated 88 “Advent” products including “LEGO Star Wars Advent Calendar Play Set,” “Advent” calendars, “Advent books,” “Advent” devotional books on “Preparing for Jesus,” “Advent” games and “Advent” mugs. In-store: “Christmas Shop” replaced Garden displays in late September. Online and In-store: “Christmas Shop” yields “Christmas Décor,” “Christmas Layaway,” “Christmas Price,” “Christmas Gift Wrap” and “Christmas Cookies.” Contact page.