Friend or Foe Christmas Campaign "Naughty & Nice List"
 
 

 

                                                                        

This list is based upon research conducted by Liberty Counsel and reports from consumers. This list was last updated 12/24/2013.
Send your reports to Liberty@LC.org.
Be sure to thank retailers that acknowledge Christmas and give your respectful opinion to retailers that pretend it doesn’t exist.

   Abercrombie & Fitch – Web site: home page and “Christmas” search produced 0 items. “Christmas” also missing from 2013 commercials or other advertisements. Contact Abercrombie & Fitch to politely explain why your Christmas dollars are spent at competitors who embrace “Christmas.”


   aerie – An American Eagle Outfitters, Inc. brand. Web site: home page donned with a young model in lingerie. Very “Christmas” unfriendly. Call aerie at 888  232  4535 or access aerie’s contact page to express your displeasure over the company’s lack of inclusiveness.

 

   American Eagle Outfitters, Inc. – Naughty for six years over egregious disregard for “Christmas.” Web site: company profits off colors, sights and symbols of “Christmas” yet remain exclusive of “Christmas.” Search yielded no “Christmas” items. Entire site purged of “Christmas” references. Very “Christmas” unfriendly. Call American Eagle at 888  232  4535 or email American Eagle to educate the company that, according to  recent Rassmusen Polls, 70% consumers prefer greetings of “Merry Christmas” over Happy Holidays on store signs and according to two other Rassmusen Polls, 78% believe Jesus is the Son of God while 79% believe religious holidays should be celebrated in public schools.


   EB Games powered by GameStop – Web site: “Christmas” is silent and neglected on home page as well as throughout the site. A “Christmas” search revealed only fourteen manufacturer-labeled “Christmas” products and four of those items associate the words nightmare and killing floor in their titles. Contact page.


   Garmin – Web site: “Christmas” neglected throughout site. “Christmas” search revealed numerous links to dated company blog posts but “Christmas” neglected throughout site. Contact Garmin to express your disappointment over the company’s non-acknowledgement of “Christmas.”


   J. Crew Outfitters – Web site: home page void of mention of “Christmas” anywhere. Company does, however, have the same one “Christmas” item for boys and girls called “. . . light sleep set”  but does not promote “Christmas.” Contact J Crew  to let them know that consumers buy their products during the “Christmas” Season specifically for “Christmas” gifts.


   OfficeMax  – Web Site: “Christmas” not mentioned anywhere on web site. “Advent,” “Bible,” “Christmas” and “Nativity” searches yielded 0 results. Contact Office Max through their Contact Us page or call 800  282  7674 to remind the company that it is never too early to celebrate Christmas, especially for those early shoppers who purchase gifts before Thanksgiving so they may enjoy a non-commercial “Christmas.”


   Polo Ralph Lauren & Ralph Lauren – Ralph Lauren Presents The Ultimate Gifts video on home page without any mention of “Christmas.” “Advent,” “Bible” and “Nativity” searches yielded 0 results. “Christmas” search redirected the word “Christmas” into the word holiday that populated “Your search for HOLIDAY has returned 1,249 results.” Email Ralph Lauren to remind the company that your “Christmas” dollars go to its competitors because shoppers buy gifts for the “Christmas Season,” not other “non-Christmas” festivals.


   RadioShack aka “The Shack®” – Web site: electronic and audio “Bible.” “Christmas” Search redirected to All Things Awesome Sold Here. “Christmas” literally purged on site, printed and circular ads. Webcast: the word holiday only with no allusion to “Christmas.” Call 800  843  7422 or email Customer Care to encourage RadioShack to market more “Christmas” items and celebrate the “Christmas” Season.


   RUUM – Web site update on 12 22 2013: “Christmas” omitted on home page, “Christmas” search produced 0 items with site purged of all things “Christmas.” A recent Pew Research Center poll revealed that 90% of all Americans will celebrate “Christmas.” RUUM contradicts consumer preference by using winter scenes, sights and colors symbolic of “Christmas” to project an image that may persuade shoppers to purchase their products. Contact the company to politely encourage them to become “Christmas-friendly.”


   TJ Maxx aka tjx – Web site: holiday link at top of home page with no mention of “Christmas.” “Christmas” is non-existent on TJ Maxx website. Consumer Report: “Seasonal TJ Maxx quality does not match their pricing.” Locating help to contact the company with feedback is difficult. Click here and scroll to the bottom of the page to express your displeasure with TJ Maxx and remind them that consumers buy gifts for the “Christmas Season” instead of secular holidays.


 Tractor Supply Company – Web site: “Christmas” Search yielded only two mentions of “Christmas.” Email Tractor Supply to remind the company consumer purchases are gifts for the “Christmas Season,” not secular celebrations.

 AC Moore Arts & Crafts – Web site: “Holiday Decorating Sale” and “Holiday Gift Guide” rotating windows on home page. “Christmas” search revealed 117 “Christmas–” crafts such as Bibles, Advent calendars, candles and other products, Nativity quilt sets, cross-stitch designs and stockings. “Quilt A New Christmas,” “Sweet Nothings For Christmas” cross-stitch designs and “Whimsical Christmas Snowglobe” stickers. Also featured were “Christmas tree” bulbs, skirts and card toppers. “Christmas” books” included “12 Days Of Christmas” and “Christmas recipes” such as “Gooseberry Patch Christmas Book 12. New England regional in-store consumer report: AC Moore’s “entire collection of Christmas supplies and decorations are called ‘Simply Winter’ and their ads for such are called ‘Simply Winter Sales.’ These are corporate signs not in-store ones. . . there is not one mention of Christmas anywhere. We emailed their corporate offices several years ago to ask if they could do a gift card with Christmas on it and were told they didn’t offer this.” Contact AC Moore to politely let them know shoppers appreciate their “Christmas” products but mixed-messages between the web site and in-store experiences are inconsistent and disappointing.


   Belk – Web site: “Christmas Dinners, Salads and Mugs” and “A Modern Southern Christmas,” twice on home page. Elegant Embroidered Keepsake Bible, Bible cover and other Bible accessories, Advent calendar, Nativity ornaments and Nativity sets. Belk’s appears to maintain the kind Spirit of the “Christmas Season” when a “Christmas” Search revealed 3,293 “Christmas” items in 14 “Christmas” categories. Examples include “Merry Christmas Y’all Cookie Platter” and “Christmas” dinnerware sets. Also featured were “Christmas” ornaments, “Christmas” card holders, “Christmas” albums and children’s “Christmas” clothing such as a “Christmas Tree Corduroy Jumper” and “Let It Snow Tee and Fleece Pant” lounge pajamas. “Merry Christmas” and “A Modern Southern Christmas”gift cards. Printed ad: “7 Foot Christmas Tree,” “ Christmas begins with decorations,” “Nativity Sets,” “Christmas Lodge,” “Christmas giftware,” “ Merry Christmas Ya’ll serveware,” “Lenox Christmas giftware” and “belk.com/Christmas.” Contacts: in-store & online experiences.


  Best Buy – Biblical products include various versions of electronic children’s to adult Bibles, DVDs and accessories. Advent supplies include the Advent musical group’s “Advent to Ephesus” and other Advent items such as “Jubilee Edition Musical Advent Calendar.” Seasonal merchandise also includes the Nativity and birth of Jesus DVDs and music. “Christmas” search populated 4,371 “Christmas” products in all categories including “Christmas” music, “Christmas” sheet music, “Christmas” movies and TV shows, “Christmas” video games and “Christmas” board games. In-store manager confirmed employees greet and respond with “Merry Christmas.” Consumers may contact Best Buy to express appreciation for their “Christmas” themes.


     Bronner’s CHRISTmas WONDERLAND – Web site home page: “The World’s Largest CHRISTmas Store” and “Enjoy CHRISTmas all Year.” Also, “If you love the joy and excitement of the CHRISTmas season, then enjoy those special feelings all year long at Bronner’s CHRISTmas Wonderland! The sights, sounds, and spirit of CHRISTmas completely surround you ... overflowing with 50,000 trims and gifts.” “Christmas Trees,” “Christmas Lights,” “Christmas Ornaments,” “Advent Calendars,” “Nativity Scenes” and “CHRISTmas” everywhere on site! Consumer Report: Bronner’s “ha[s] an actual chapel, which is a replica from one in Germany, on their grounds. They don’t just celebrate Christmas once a year; they celebrate it in their store, and in their hearts everyday.” Email customerservice@bronner.com to express your appreciation to Wayne Bronner for his organization’s love of Christ.


   Cabela’s – Web site: three “Christmas Shop” links on home page populates to “Christmas” in giant letters on “Christmas Shop” page. “Christmas” search as early as October yielded “Big Sky Bearfoots Nativity,” “Outdoor Holly Christmas Sign” and “Antler Christmas Tree.” Corporate office confirmed that Cabela’s management makes an intentional effort and is very conscious in marketing decisions to use the word “Christmas” because “Christmas is what it [the Season] is all about.” Also, “Christmas very definitely resonates with [Cabela’s] customers more than the term holiday.” Call center: customer service representatives agreed when one explained that “most customers say ‘Merry Christmas’ rather than happy holidays” and another said “employees leave return call messages for guests with ‘Merry Christmas’ instead of ‘Merry X-mas.’” 2013 Printed catalog: front cover says “Christmas 2013.” “Merry Christmas” on pages 1 and 2, “Merry Christmas gift” on page 47 and “Smoker Christmas gift” on page 116. At least two “Merry Christmas” gift cards and e-cards. Consumer report: “Cabela’s reputation is that of a “Christ-centered” organization.” Write to Cabela’s through their Contact page to encourage and let the company know that you appreciate their recognition of  “Christ” as the meaning of the “Christmas Season.”


Christmasplace.com – Web site home page: Over 28 “Christmas” references such as “The South’s Largest Christmas Store” site wide banner, “Christmas Place,” “Christmas Floral,” “Christmas Lights,” “Blue Christmas Theme,” “Christmas Music,” “Christmas Ornaments,” “Christmas Stockings,” “The Christmas Theme,” “Christmas Trees” and “Christmas Villages” links that populate to more “Christmas” items such as the “Nativity Prayer Box,” “Nativity Music Box,” “Nativity Snow Globe,” “Fontanini Nativity” sets, “A Christmas Story,” “Christmas in the City,” “Mickey’s Christmas Village” and more. View “The Incredible Christmas Place” television ad. Singing Santa sings “Thank God for Kids” with lyrics “ ... so when you get down on your knees tonight and you thank the Lord for His guiding light ....” Handmade personalized “Christmas” and premade “Thank You Jesus” ornaments. Consumers can shop, eat and lodge at “The Inn at Christmas Place” located at “119 Christmas Tree Lane.” Email santa@christmasplace.com or contact page.


Cracker Barrel – Web site: “Christmas on this Holy Night” book, “Pine Cones and Holly Christmas Tree Decorations,” “The Christmas Chronicles Book,” “Hometown Christmas Cookbook” and “Christmas Manger Book.” In-store: “Christmas is Seasonal focus of sales with “Christmas” trees decorated in October. Retail products include stand-alone displays that include “Christmas” clothing, ornaments and mug and plate sets. Religious and secular “Christmas” carols play in restaurants and stores. Employees greet patrons with “Merry Christmas.” Consumer Report: “Cracker Barrel restaurants and stores bring back memories of days-gone-by with remembrance that Christ is the focal point of the Season, not modern-day holiday inventions.” Another Consumer Report: “Every year we shop at Cracker Barrel for stocking stuffers that foster the true Spirit of an old-fashioned “Christmas” where Christ is still the center of many retail products.” General feedback.


CVS pharmacy – Web site: recent “Christmas” success story but site currently has only one mention of “Christmas” that is related to “Christmas Disease” (Hemophila). Liberty Counsel will check back after Thanksgiving to offer CVS another chance to remain on the “Nice” list. Contact CVS to let them know it is never too early to celebrate and promote “Christmas.”


Dick's Sporting Goods – Web site home page decked out in red, green and silver but focus on Black Friday instead of “Christmas.” Liberty Counsel will check back after Thanksgiving to offer Dick’s another chance to remain on the “Nice” list. Contact Dick’s to encourage the organization to include Christ in their “Christmas” Seasonal marketing plan.


Dillard’s – Web site: home page “Making Christmas Merry for 75 Years” site-wide banner. “Christmas Star” ornaments, “Christmas Decorative Fragrance” and “Christmas Top & Pants.” “Mr Christmas” brand yielded items including “Mr. Christmas Animated Symphony of Bells,” “Mr. Christmas Animated Advent Calendar,” “Nativity Ornament,” “Away in a Manger Nativity,” “Three Wise Men Nativity Scene Ornament” and “Holy Reflections Nativity Ornament,” “Nativity Musical,” “Nativity,” “Christmas” clothing, “Christmas” shampoo and body products, “Christmas” dinnerware and “Christmas” jewelry. Contact page.


Dollar General – Web site: only “Christmas” candy populates on the site. “Christmas” search redirects to holiday section. Liberty Counsel will check back after Thanksgiving to offer CVS another chance to remain on the “Nice” list. Contact Customer Support to let them know it is never too early to celebrate and promote “Christmas.”

 

 

 

 

 

 

 

 

 

 

 

Gap, Inc. – 2013 “Nice” Success Story! Liberty Counsel commends Gap on their change of heart toward their consumers because Gap has been on Liberty Counsel’s Naughty list for eight years; however, on November 7 2013, Mr Bill Chandler, executive vice president for global corporate affairs at GAP Incorporated, issued a letter in which he referenced  “Christmas” nine times and wrote that “every Gap outlet window will have signs that say ‘Merry Christmas,’ along with Christmas trees and wreathes throughout their stores.” Chandler goes on to say that “Following Thanksgiving, Gap will be putting up a door decal that includes Merry Christmas’ in every store. We will also be incorporating ‘Merry Christmas’ into all of our store hour decals, which can be seen in the windows and at the register.” Chandler also says “In the beginning of December, we’ll be announcing a special Christmas-themed event at all of our Old Navy stores for mid-December” and that “our online websites also include Christmas-related products.” Chandler concluded “ . . . we hope you’ll agree that our Gap Inc. family of brands, including Gap and Old Navy, are Christmas friendly this holiday season.” Call 800  427  7895 or email Gap at custserv@gap.com to politely explain why your “Christmas” dollars that were once spent at competitors who embraced “Christmas” will  now be spent at Gap and Old Navy specifically because Gap recognizes the importance of this most historical “Christmas Season.”

Gap Update! Web site: “Get It By Christmas” twice and “3 days left for Christmas delivery” on home page. Christmas search redirected to fashion products page with “Christmas” only mentioned in “3 days left for Christmas delivery” site-wide banner. Web site appears inconsistent with Mr Chandler’s earlier enthusiasm. In contrast, Gap is still a 2013 “Nice” Success Story and Liberty Counsel commends Gap on their overall change of heart but encourages “Christmas” shoppers to explain why shoppers returned to Gap along with disappointment over the inconsistency between the web site and Mr Chandler’s letter. Due to the inconsistency, Gap will be down-graded from two- to one-Santa status but may be upgraded if the organization’s advertising becomes more uniform.


  Hallmark – Web site: “Shop Christmas cards” on home page. “Christmas” search populated 761 items. “Christmas Get into the Magic of the Holidays,” “Beautiful Christmas,” “Christmas is Wednesday, December 25, 2013,” “Christmas 12/25” and “First Christmas.” Keepsake Ornaments, “Christmas books,” “Christmas Gifts,” “Christmas e-Cards,” “Christmas plates” and “Christmas Greeting Cards.”. In-store: “Christmas” includes “Father Christmas,” “Nativity Story,” “Countdown to Jesus’ Birthday,” “The Christmas Star Storybook and Ornament Set, “Christmas Wisecracker” and more! Some managers focus on “Christ” as the true meaning of the “Christmas” Season. Contact Consumer Care


  Hobby Lobby Stores, Inc. – Full page advertisement in 400+ newspapers with Biblical theme and verse to be released on “Christmas” day. 2013 Easter theme ad: “The Bible” and 2013 Independence Day theme ad: “In God We Trust.” Online and print 2012 “Christmas” theme was “What are you seeking? Seek and ye shall find” from Matthew 2:2 “ ... Where is the one who has been born king of the Jews? We saw his star in the east and have come to worship him.” Web site: “Christmas Seasonal” department includes rotating photographs of “Christmas Trees and Garlands,” “Christmas Wreaths and Wreath Kits,” “Christmas Ornaments,” “Christmas Ribbons,” “Christmas” Santa plush dolls and figurines and “Christmas” Candle Rings and Holders. Another printed ad: “All Christmas Party ...,” “All Christmas Décor,” “Christmas Trees,” “Christmas Crafts,” “All Christmas Floral” and “Christmas Light Sets.” Site also offers shoppers the opportunity to accept Christ as their Savior and offers free Bibles. Contact Hobby Lobby to let the organization know you appreciate its commitment to Christ and that it really understands the true meaning of the “Christmas Season.”


 jcpenney – Web site: one “Advent” calendar. “Nativity,” search produced “Nativity Scenes,” “Nativity Figurines” and “Nativity Snow Globes.” “Christmas” search populated 702 “Christmas” items that were labeled intermittently “Christmas” and holiday such as Outdoor Holiday, MarthaHoliday,  “Christmas Nutcracker,” “Christmas Trees,” “Christmas” clothing and “Christmas Stockings.” One plaid “Merry Christmas” gift card. Call “jcp” at 800  322  1189 to encourage the organization to add “Christmas” instead of the word holiday in all of their advertising.


  Kmart – “October 5 & 8, 2013 TV layaway commercials: “Get it for Christmas.” Web site: advertises “Christmas” items year-round such as “Advent” and “Bible” products. “Christmas” search yielded more than eight “Christmas” sections such as “Shop early and save on Christmas trees and Decor,” “Christmas Light Sets,” “Christmas Ornaments,” “Christmas Outdoor Decorations and Figures,” “Christmas Indoor Decorations and Figures,” “Christmas Wreaths,” “Christmas Garland,” “Christmas Tree Skirts,” “Stockings” and more. “Bible” search revealed 245 items including “Bibles,” “Bible” games, “ ... “Bible CDs, ” “Rock of Ages Bible Rocker,” “Bible” CDs and “Bible” DVDs. In-store: Some “Christmas” cards printed with Bible verses and real meaning of “Christmas.” Contact Kmart to thank them for saving consumers time before the Season begins so they may enjoy a non-commercial “Christmas Season.”


   Kohl’s – Web site: “Christmas” search revealed “Inspire Christmas memories.” Over 15 “Christmas” sub-sections that include “Christmas Trees,” “Christmas Ornaments,” “Christmas Candles,” “Nativity Sets,” “Christmas Wreaths,” “Christmas Frames,” “Christmas Villages,” “Christmas Throw Pillows,” “Christmas Rugs,” “Christmas Decorations,” “Christmas Snow Globes ,” “ ... Rock of Ages Bible Rocking Chair,” “Bible Charm” and “Advent” calendars.” Three Kohl’s “Merry Christmas” gift cards. Contact Kohl’s.



   Lehman's – Web site: Lehman’s year-round “Christmas” spirit revealed mid-October sub-category of “Christmas Treats” that includes “Old-Fashioned Christmas Candies,” “Christmas Fruitcake” and “Advent Tree Calendar.” Christmas search includes “Breathe on Me Breath of God,” “Magnify the Lord,” “Abide with Me A Cappella,” “Favorite Hymns A Cappella,” “30 Men Sing A Cappella,” CDs, “Christmas Cookie Baking Gift Set,” “Christmas season,” “Christmas arrives,” “Christmas tree,” “Christmas Day,” “Christmas straws,” “Christmas art candy,” “Christmas stockings,” “Christmas parties.” Catalog: “Christmas 2013” prominently displayed on front cover of “A Timeless Holiday Tradition.” Contact Lehman’s.


    Lifeway – Web site & Printed in-home brochure: “Shoe Box Collection Day [was] November 16 for Operation Christmas Child.” Printed in-home brochure: “Glory to God” and “Jesus” twice on cover page. “Christmas is a wonderful time” on page 2, “Celebrate the Savior’s Story” and “. . . Then at Christmas the Word Became Flesh” on page 4. The entire brochure genuinely celebrates the birth of Christ. Web site: “Ordering for Christmas,” “New Gifts for Christmas,” “Christmas,” “Brand New Releases for Christmas,” “The Greatest Gift” and “Merry . . . True Light Christmas” links on home page. “Christmas” link populates to 25 links and sections such as “Christmas: Celebrate the Savior,” “Christmas Spotlight,” “Christmas” music, “Christmas Church Supplies,” “Popular Christmas Products,” “Christmas Collections,” “Christmas Articles,” “Christmas Children’s Musicals,” “Christmas Cantatas,” “Christmas Plays for Children,” “Christmas Bulletins,” “Christmas Cards,” and “Christmas Choir Music.” Shipping page states “Due to the Christmas holiday” and “to be delivered by Christmas.” Contact LifeWay to express your appreciation that, clearly, the company has an understanding that “Christmas” is the “Season of Reason” as well as the Real “Reason for the Season.”


 Lowe’s – Web site: “Christmas Decorations” link on home page populated seven sub-sections such as “Christmas Collectibles and Figurines,”  “Christmas Decor and Accessories,” “Christmas Lights and Ornaments,” “Christmas Stockings, Hats and Hooks.”  Other items included “Ancient Holy Bible Book Boxes” and a few “Nativity” sets and figurines. “Christmas” Search revealed “Christmas Eiffel Tower,” “Christmas Reindeer Stable,” “Christmas Grapevine-Deer,” “Christmas Snowflake Pathway Markers” and other “Christmas” labeled items. Contact Lowe’s online or in-store.

 

 

 

 

 

 

 

 

 

 

 

 Macys – Web site: “Holiday Gift Guide” section competes with “ . . . Guaranteed Christmas Delivery” on home page. “Advent” calendars, “Nativity Scene Bible,” “Sterling Silver Bible Charm,” “Nativity” figurines, “Nativity” scenes, “Nativity” sets, children’s “Nativity,” “Angels with Nativity,” “Christmas in the City Nativity,” “Nativity Cross,” “Nativity Star,” “Nativity Centerpiece,” “Mini-Nativity,” “Christmas Angels Collection,” “Christmas” search populated over eight “Christmas” sub-sections such as “Christmas Ornaments,” “Christmas Trees,” “Christmas Tree Themes,” “Christmas Villages,” “Christmas Bath” and “Christmas Dining.” “Feliz Navidad” and three “Merry Christmas” gift cards. Regional in-store consumer report: Macy“stores in this area are plastered with corporate ‘Happy Holidays’ signs on all the exit doors. There is no mention of Christmas anywhere in their stores here. In the men’s department there is a sign indicating what purchases to make to have a ‘Merry Holiday.’ Their Christmas Shop is called ‘Holiday Lane.’ Their advertisements which are plentiful and beautiful in this area, glossy red and white inserts, which feature models wearing Santa hats never mention the word Christmas even once. We have been following this closely for years with Macy’s . . . Ads feature ‘holiday dollars’ and ‘holiday gifts’ . . . Even the red mail boxes they have in the stores to mail letters to Santa Claus with the “Yes, Virginia there is a Santa Claus” theme don’t mention Christmas. The sign asks the children to ask for their ‘holiday wishes.’” Macy’s Contact Us page can be used to compare and contrast the inconsistencies between their web site and in-store regional experiences.


 Menards – 12 TV commercials series also on web site titled “Home for Christmas Sales.” “Christmas” search revealed “Holy Family Statute,” “Nativity Angel,” “Nativity Scenes,” “Nativity Sets,” “Nativity Ornaments,” “Tis the Season . . . Christmas Decorations,” “Indoor Christmas,” “Outdoor Christmas,” “Christmas Lights,” “Christmas Trees and Greenery,” “Christmas Articles” and “Celebrate Christmas with Menards!” “Merry Christmas” gift cards. Contact Menards to show your appreciation for their “Christmas” spirit!


  Neiman Marcus – Nice Success Story! Web site: “The Christmas book” site-wide link at bottom of home page. “The Christmas book 2013” on cover. “ Opening gifts Christmas morning” on page 11, “. . . a good little Christmas ....” on page 89, “Coming to your galaxy this Christmas” jewelry page 121, “Christmas tree” glass ball ornaments and other Christmas” trinkets on pages 126–127, “Christmas” candied popcorn on pages 130–131, “Christmas 2013 Glow Plates” on page 128–129. “Christmas,” search yielded 2,367 items such as “Rejoicing Angel,” “Advent” calendars and beautiful embellished “King James Bible.” “Nativity” sets, “Nativity” figurines, “Nativity Candleholder” and “Nativity” greeting cards. “Christmas Wreath,” “Christmas Cards,” “Christmas” baby clothes, “Christmas Pajamas,” “Christmas Stocking” and “Christmas” boxes. Contact Neiman Marcus.
 

 Old Navy – 2013 “Nice” Success Story! Liberty Counsel commends Gap, the parent company of Old Navy, on their change of heart toward their consumers because Gap and Old Navy have been on Liberty Counsel’s Naughty list for eight years; however, on November 7 2013, Mr Bill Chandler, executive vice president for global corporate affairs at GAP Incorporated, issued a letter in which he referenced  “Christmas” nine times and wrote that “every Gap outlet window will have signs that say ‘Merry Christmas,’ along with Christmas trees and wreathes throughout their stores.” Chandler goes on to say that “Following Thanksgiving, Gap will be putting up a door decal that includes ‘Merry Christmas’ in every store. We will also be incorporating ‘Merry Christmas’ into all of our store hour decals, which can be seen in the windows and at the register.” Chandler also says “In the beginning of December, we’ll be announcing a special Christmas-themed event at all of our Old Navy stores for mid-December” and that “our online websites also include Christmas-related products.” Chandler concluded “ . . . we hope you’ll agree that our Gap Inc. family of brands, including Gap and Old Navy, are Christmas friendly this holiday season.” Call 800  427  7895 or email Old Navy custserv@oldnavy.com to politely explain why your “Christmas” dollars that were once spent at competitors who embraced “Christmas” will  now be spent at Gap and Old Navy specifically because both organizations recognize the importance of this most historical “Christmas Season.”

Old Navy Update! Web site: “Christmas” not found on home page but “Christmas” search populated to “Christmas Shop” with four mentions of “Christmas.” In-store consumer report: “Old Navy has recently promised to acknowledge Christmas in their stores and advertising, but we see nothing at their stores in this area.” In contrast, Old Navy is still a 2013 “Nice” Success Story and Liberty Counsel commends Old Navy on their overall change of heart but encourages “Christmas” shoppers to explain why shoppers returned to Old Navy along with disappointment over the inconsistency between the web site and Mr Chandler’s letter. Due to the inconsistency, however, Old Navy will be down-graded from two- to one-Santa status but may be upgraded if the organization’s advertising becomes more uniform.


 Rite Aid Pharmacy – Web site: Holiday Shop link on home page that populates to Holiday Shop page that makes seven mentions of holiday but nothing about “Christmas.” The only “Christ-themed” products were an air-blown “Nativity,” a “Biblical Beard and Wig” and a seven-inch “Nativity” set. “Christmas-themed” search populated only 12 “Christmas” Story Bunny Costume, ” “Silver Christmas Tree,” “Christmas Tree Train Set,” “Christmas Story Lamp Dress,” “Christmas Hat” and “Christmas Joys Frame.” Liberty Counsel will check back after Thanksgiving to offer Rite Aid another chance to remain on the “Nice” list. Rite Aid Contact page to let them know it is never too early to celebrate and promote “Christmas” and to encourage the organization to add “Christmas” instead of the word holiday in all of their advertising.


Sears – Web site: “Christmas Shop and Gifts” and “Christmas Trees” links on home page that populates to “Up to 25% Off + Extra 10% off Christmas Trees, lights & décor.” “Shop Sears for your Seasonal Christmas needs.” “Christmas Shop” and “Christmas in the City” village display sections. Early November search revealed 438 “Advent” products alone including “Advent” CDs, “Advent” Calendars and “Advent” wreath centerpieces. “Bible” and “Nativity,” search yielded over 500+ different “Bibles” and “Nativity” items that included “Nativity Christmas Snowglobe,” “Wooden Crèche,” “Nativity Ornaments” and “Fontanini Nativity Advent” sets.  “Christmas” search populated “Christmas Dinnerware,” “Christmas Décor,” “Christmas Train,” “Christmas Snow Village,” “Christmas” clothing, “Christmas Wish Book” and “Christmas Collectibles.” Let Sears know how much you appreciate their focus on true “Christmas” products through the  Feedback page.


 Staples – Bigger “Nice” success story than last year! More  “Christ-related” items available this year on web site. Although Staples Holiday Center link on home page populates to Staples Holiday Center, there are “Advent” calendars, electronic “Bibles” in various versions, Spanish “Bible,” “Bible Learning Chart,” “Bible” memory cards, “Bible” bookmarks, “Bible” story books, “Bible” calendars, “Bible” DVDs and “Bible”  crafts. “Nativity” board sets, “Nativity” stickers,  “Nativity Manger Fabrics,” “Nativity” stamps and “Nativity” sets. “Christmas” Search produced 1,902 “Christmas-named” items such “Christmas” wreathes, “Christmas” trees, “Christmas” garland, “Christmas” cards, “Christmas” gift bags, “Christmas” stationery, “Christmas” candles, “Christmas” ribbon, “Christmas” holly, “Christmas” snow globes, “Christmas” stockings and “Star of Christmas.” Contact Staples to thank the company for adding “Christ” back into “Christmas.” Also, encourage management to more reverently honor the “Christmas Season” and replace the word holiday with “Christmas.”


Target – Web site: “Christmas” link at top of home page populates to eight “Christmas” sections including “Christmas Trees,” “all  Christmas décor,” “Christmas Ornaments,” “Christmas Indoor Decorations,” “Christmas Outdoor Decorations,” “Christmas Stockings and Holders,” etc. Early November search populated numerous “Advent” Calendars, “Advent” CDs, “Advent” DVDs, “Advent” figurines, “Advent” books, numerous hard copy “Bibles,” electronic “Bibles,” “Bible” stories and other “Bible” books. “Nativity” sets, “Nativity” figurines, “Nativity Story,” “Nativity” music, “Nativity” books, “Nativity” DVDs. “Christmas Lights,” “Christmas Decorations,” “Christmas Ornaments,” “Christmas Trees” and “Christmas Cards.” Target’s Contact page.


  The Home Depot – TV: “Christmas” twice during 30 second commercial. Web site: Holiday Decorations on home page that sprouts a large bubble window with “Christmas” links to sub-sections such as “Nativity” Ornaments, “Christmas Trees,” “Christmas Garland,” “Christmas Ornaments,” “Christmas Swag,” “Christmas Floral,” “Indoor Christmas Decorations” and “Outdoor Christmas Decorations.” Other “Christmas” products include “Attic Advent,” “Advent” calendars, “Nativity Yard Sculpture,” “Airblown Lighted Nativity,” “Foam Nativity,” “Nativity” statues and “Nativity” sets.” Contact Home Depot or call 800 466 3337 to encourage the company to replace the word holiday with “Christmas.”


ToysRUs – Web site: two “Christmas” links on home page: “Nativity Set – A Little People Christmas” and “Baby’s First Christmas.” “Christmas” Search revealed seven sub-sections including “Christmas Trains,” “Christmas Stockings,” “Christmas Trees” and “Christmas Ornaments.” Early November “Christmas” Search yielded several “Advent” Calendars, “Bible” books, “Bible” cards, “Jesus” and other “Biblical” DVDs, “Bible” games, electronic “Christmas” games, electronic “Bibles,” “Bible Story Lights & Music Treasury,” “Nutcracker” DVDs, Lego “Christmas” toys and “Noah’s Ark.” Contact ToysRUs or call 1 800 869 7787.


Walgreens – Walgreens’ spokesperson, Tiffany Washington, stated in 2011 that “During the month of December, there will be greater use of ‘Christmas’ into our store and online. We completely agree that while others celebrate different holidays, we should use the word ‘Christmas’ to describe items we are selling for it. As Christmas draws closer, there will be plenty of messages in our store and online that say ‘Merry Christmas.’” 2013 Update: for three years since Ms. Washington’s statement, her words have not come true. Unlike most retailers who offer “Christmas” items in November and some as early as October, a “Christmas” search revealed no “Christmas-labeled” products on Walgreen’s site but, instead, redirected to a holiday-gift-ideas link. Liberty Counsel was able to locate a few “Christ-themed” items: “Bible Trivia” game, four “Nativity” sets and a “Nativity Water Globe;” however, as a result of Walgreens’ nominal efforts to acknowledge “Christmas,” the company will remain on the “Nice” list without a Santa rating until after Thanksgiving. If the company continues to neglect “Christmas,” it will be transferred to the “Naughty” list. Consumer Report: Walgreens did not respond to a customer who contacted them with a complaint and, when the consumer contacted Walgreen’s for the third time, the Customer Service Representative responded with “your concern has not yet been addressed.” Call Walgreens at 800 925 4733 or 877 250 5823 for online, or, email Corporate to remind the organization that gifts are purchased during the “Christmas Season” to celebrate “Christ” and not other secular holidays intended to dilute the “Christmas Season.”


WallBuilders – Web site: Nativity scene on home page with Bible verse from John 1:14a “And the Word became flesh, and dwelt among us, and we beheld His glory.” Verse also on front cover of online and printed “Christmas Catalog 2013.” Other specific “Christmas” Bible verses embraced inside the Catalog every two pages include Colossians 1:15, John 6:35, I John 2:2, Hebrews 5:9, Hebrews 12:12, John 10:11, John 8:12, John 14:16, Revelation 22:16, Revelation 19:16 and Matthew 16:16. Back cover advertises the “Founders Bible” with Nehemiah 2:17 “You see the distress we are in. Come let us rebuild . . . that we may no longer be a reproach.” WallBuilders also subtly communicated the Christmas spirit when an October web “Christmas” Search revealed 349 year-round articles including an 1877 quote by John Quincy Adams, “In the chain of human events, the birthday of the nation is indissolubly linked with the birthday of the Savior.” In addition, historical articles on “Christmas” include an “1844 Christmas Sermon” and “Christmas With The Presidents.” “Christmas” cards reveal Bible verses with the true meaning of “Christmas.” Contact WallBuilders to express your appreciation of their love for Christ.


  Walmart – TV ads: “Christmas Ad Match” and “Merry Christmas.” Consumer in-store experience: store employee “Management always told us there’s no shame in saying “Merry Christmas” over Happy Holidays.” Large outside store sign “Christmas Shop Now Open in the Garden Center.” Inside the store the “Christmas Shop” sold “Nativity Scenes” and “Christmas cards with themes such as “God with Us,” “God Sent Us a Savior,” “Christ is born” and “God’s Love Still Shines Bright.” Web site: “Christmas Trees,” “Christmas Decor,” “Christmas Decorations,” “Christmas Lights,” “Christmas Ornaments,” “Christmas Inflatables,” “Christmas Stockings” and six “Christmas” gift cards. Contact page.

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Disclaimer: The Naughty & Nice list is composed of companies that profit off of Christmas while pretending it does not exist (Naughty) and companies that acknowledge Christmas (Nice). Liberty Counsel considers a company’s marketing and display language in print, on television, online, and in-store. Liberty Counsel also considers any other relevant factors that reflect on whether the company acknowledges or ignores Christmas. The Naughty & Nice list does not consider other policies or actions of a company outside of the reference point of Christmas. There may be other factors consumers should consider in deciding whether or not to patronize a certain company. In order for your decision to matter, it is important to let the company know your decision. Compliment those companies that are acknowledging Christmas and likewise let those companies you choose not to patronize know why you have made your decision.

We cannot always verify the current accuracy of all reports submitted to us. Stores often change their actual or stated policies in response to inquiries so be sure your printed list is current. 

Check for updates before you go shopping -- www.LC.org

Last updated 12/24/13