How to Add Your Company to Liberty Counsel's "Nice" List


Liberty Counsel’s tenth annual “Friend or Foe Christmas Campaign” pledges to be a “Friend” to those retailers who recognize Christmas and a “Foe” to those who censor Christmas. As part of our Christmas Campaign, Liberty Counsel released our “Naughty and Nice” list, which catalogs retailers who either censor (“naughty”) or recognize (“nice”) Christmas. This list educates consumers as to which businesses celebrate Christmas.

Your company can be added to Liberty Counsel’s “Nice” list by using online home page banners, images and text; printed advertisements; in-store signs and displays; greeting Christmas consumers with “Merry Christmas” instead of generic terms such as “happy holidays;” and consumer reports about online and in-store experiences.

Liberty Counsel simply wants to give the gift of Christmas back to those who support it.

Nice Criteria

                The Birth of Jesus is the focus of company advertising including celebration of His birth and life; and / or America’s rich Christian heritage; recognition of the Christmas season as opposed to the “holiday season;” and / or Christmas may be prominently displayed on website banners; and / or printed advertisements with in-store signs and displays.
Retailer celebrates both Christmas and secular holidays. Company includes prominently displayed Christmas in-store and / or website banners, printed advertisements, signs and displays. Although other modern-day holidays may be inclusive, Christmas is the focal point of advertising.
No mention of Birth of Christ. Retailer may offer one or two Christmas products, display an online banner or in-store sign that acknowledges Christmas; however the banner, sign or Christmas items compete with other secular holiday symbols. Consumers may have to “Search” to locate “Christmas”-labeled items. Christmas symbols blend with other modern-day holiday symbols but primary focus is secular.

Naughty Criteria

    Retailer neglects the Christmas season or selects a politically-correct, or, non-Christmas option over the Christmas holiday.

We encourage all retailers to join with the majority of Americans to celebrate and acknowledge Christmas. Liberty Counsel wishes you the very merriest CHRISTmas ever!