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As part of our seventh annual "Friend or Foe" Christmas Campaign, we have released our "Naughty & Nice" checklist of retailers that either censor ("Naughty") or recognize ("Nice") Christmas. The list is compiled from information provided by individual consumers and is updated as new information is received.

There are far more retailers that recognize Christmas this year in their marketing and advertisements than in the recent past. When Liberty Counsel first created the Naughty & Nice list, the number of "Naughty" retailers equaled the number of “Nice” retailers. However, that trend began to change during the two Christmas seasons of 2007 and 2008. Now, the Nice column far exceeds the Naughty column.

In 2005, Walmart censored Christmas, calling "Christmas Trees" "Holiday Trees" and forbid its employees from returning the greeting “Merry Christmas” to customers who initiated the greeting. But, after pressure from consumers, Walmart changed course. Walmart, like K-Mart, Sears, and a host of other retailers moved from the Naughty column to the Nice column. On the other hand, CVS continues to remain in the Naughty column despite the fact that its competitor, Walgreens, is in the Nice column. This year, consumers have a choice of whether to patronize CVS or Walgreens. Last year consumers had a choice to patronize Circuit City (on the Naughty list) or Best Buy (on the Nice list). This year, Circuit City is not in either column as it declared bankruptcy and closed its stores.

As the biggest shopping holiday of the year, Christmas should be recognized by retailers who are profiting from it. Instead, many stores call it "The Holiday" and completely ignore the fact that "The Holiday" is actually called "Christmas."

Every consumer should make a list and check it twice, stop patronizing retailers which are naughty and shop at those which are nice. Retailers which seek to profit from Christmas while pretending it does not exist should realize they have offended the vast majority of Americans who enjoy Christmas. Customers have a choice, and they will not patronize corporate "Scrooges." The success of the "Naughty & Nice" list illustrates the power of the consumer to shape corporate policy. Consumers should compliment retailers which honor Christmas and tell those which do not why they are patronizing their competitors. 

Print out Liberty Counsel's 2009 Naughty & Nice list to take with you when you shop.

Read our News Release for more details.

Help Save CHRISTmas!

Don't let the "grinches" take away your joy when millions of people around the world celebrate the birth of Jesus Christ. You can help Liberty Counsel preserve the meaning of Christmas. Order our Help Save Christmas Action Pack® from  our online store for a donation of $25.00.

Help Save Christmas Action Pack

Your Action Pack includes:

"I Helped Save Christmas" button
"I Helped Save Christmas" bumper sticker
"I Love CHRISTmas"® button and window cling
"I Love CHRISTmas"® bumper sticker
Full-Page Christmas Ad to print in your local newspaper
"The Memo that Saved Christmas" - 2 legal memoranda about Christmas in public and the workplace.

In addition, you can find many exciting gift ideas in our online store. We have listed several suggestions on our Christmas Gift Ideas page that have proven popular to our supporters. In addition to finding the perfect gift for family and friends, you will have the assurance that you are helping Liberty Counsel fight for your religious freedom.

All the suggested donation amounts listed above include shipping and handling costs. All items can be ordered online.

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Liberty Counsel does not charge clients for representation, so we depend on individuals, groups and churches that care about advancing religious freedom, the sanctity of human life and the traditional family. Liberty Counsel is recognized by the IRS as a 501(c)(3) tax-exempt organization that accepts tax-deductible donations. Donate or order resources from the Liberty Counsel online store.